In this panel session, practitioners involved in generative AI integration both within public-service broadcasting companies and in the wider production industry discuss the creative opportunities AI brings, as well as considering some of the risks. The panel also projects into future scenarios where AI tools become more powerful and pervasive within the content ecosystem and consider how broadcasters might position themselves.
Speaker(s):
Martina Poliaková, Czech Radio
Alexandre Iordachescu, Elefant Films
Rachel Jupp, BBC
Walter Woodman, shy kids
Moderated by Madiana Asseraf, EBU
Événement:
Sommet des médias 2024