Digital Innovation Labs programme: RTVE Lab report

RTVE Lab hosted the first meeting of the Eurovision Digital Labs network in June 2015.

The Digital Innovation Labs programme, runs by the Media Online team of the Media Department, consists of a series of visits to the existing digital innovation labs within EBU Members. The visits are open to other colleagues working with digital innovation and aim at fostering the exchange of experiences and best practices in the field. 

This report reveals what RTVE Lab has been doing since 2011: innovating with products and formats to find new ways to tell stories for digital immigrants and natives. They are placing users at the centre of their strategies, reflecting new ways of consuming content.

The team is made up of designers, developers, journalists and multimedia editors. The goal of their collaboration is not only to create new ways of telling stories, but also to invent new ways of doing things.