For World Snow Day 2018, the EBU will once again partner with the International Ski Federation (FIS) to communicate the benefits of bringing the next generation to snow sports.

World Snow Day is part of FIS’s international ‘Bring Children to the Snow’ campaign, launched in 2007, which seeks to increase interest in snow sports participation for younger generations.

FIS World Snow Day encourages all stakeholders in the snow industry to contribute to a special day of activities for 4 to 14 year olds and their families on the third Sunday in January every year.

To promote the event, the EBU will be distributing the World Snow Day trailer to its membership of public service broadcasters via the Eurovision global network.

The 30-second promotional clip is available in English, German, French, Italian, Chinese and Spanish. In addition, EBU Members are being encouraged to add links to their online channels (internet, social media) to the World Snow Day’s digital online platform: www.world-snow-day.com.

FIS Bring Children to the Snow Coordinator Andrew Cholinski commented: “The partnership with the European Broadcasting Union has been in place since 2009 and shows their dedication to the future of snow sports.”

EBU Head of Winter Sports Ingolfur Hannesson, added: “World Snow Day fits perfectly with the goal of the EBU and our public service Members to encourage all generations, regardless of race, religion or financial status, to get involved with sport and, in particular, the amazing world of snow sports.”

The EBU holds the worldwide TV rights for the upcoming FIS 2018 Ski Flying World Championships and will also be acting as host broadcaster.