On 29 - 31 May, 25 top European media executives started the first module of the Eurovision Academy Executive Programme at IESE Barcelona.

The course, which is being delivered in partnership with two of the world's top business schools, IESE in Barcelona and New York, and UCLA Anderson in Los Angeles, was launched to expressly help broadcasters consider new ways in which the industry may develop, without losing sight of their public service remit.

The first module, at the IESE Barcelona campus, explored essential themes for media companies such as:

• How to develop a digital mindset
• How to create value in a service organization
• The impact of mobile on media.

The second module will take place in Los Angeles at UCLA Anderson in September, and the third and last module will be held at IESE, but at the New York campus this time, in November. Read more details here,