Thinking multiplatform

Music is accessible nearly everywhere these days, and the various platforms (radio, TV, online, socials, streaming services) offer an incredible range of opportunities for “music lovers”.

EBU Members are launching and developing many programmes specifically adapted to media outlets. For instance, during festivals (pre-pandemic and during Covid), broadcasters have been adapting their coverage and differentiating the availability of content according to specific platforms. The same approach also applies to shows, documentaries, interviews, etc.

The session will feature specific case studies from VRT, the BBC and SR, with the following speakers:

• Karel Decorte, Head of Digital & Marketing, VRT Studio Brussels (Belgium)
• David Prudames, Assistant Commissioner, BBC Music Digital (United Kingdom)
• Liv Ungermark, Project Manager, SR P3 Guld (Sweden)