Providing tools, guidance and support on how to engage with audiences on connected devices
The Online & Social Media Unit helps Members to bring high-quality digital content to their audiences. We provide services and intelligence in the the areas of digital storytelling, social media, and digital skills.
We support Members in their efforts to reach digital audiences who are not consuming traditional radio and television. We help Members understand trends in order to create more relevant content and services.
Key areas of responsibility include our networks of Digital Storytelling Labs, Social Media Trends Experts and our Online Media Steering Committee of senior online managers. We also serve Members via publications, workshops, and by developing tools they request.
Another key focus is the development of partnerships with industry-leading companies and organisations, in the areas of online and social media. We work horizontally across the Media Department to exchange knowledge, incubate new services and to promote a digital way of doing things at the EBU.
RTVE Lab hosted the first meeting of the EUROVISION Digital Labs network in June 2015. The Digital Innovation...
The Social Newsroom is a monthly digital magazine including best practice examples in the use of social...
The first-ever plenary event (Day 1) and Online Media Summit (Day 2) aimed at online managers, ...
The EUROVISION SkillsXchange programme is an Erasmus-style Programme for young professionals working with Public Service Broadcasters in Europe and beyond.
Young multimedia experts from 8 EBU Members have been working together to create fresh content and find innovative new ways of covering the Prix Italia in Turin.
The second meeting of the EUROVISION Digital Storytelling Network took place in Brussels between 16 -17 September, at the kind invitation of VRT and in cooperation with RTBF. The programme aims to connect digital labs across the EBU community to facilitate the exchange of knowledge, as well as to find opportunities to collaborate on the creation of digital products and formats.