A new media analysis instrument is being launched to look at how the media cover issues of intercultural relations in the Euro-Mediterranean region. Established by the Anna Lindh Foundation, off the back of their new survey on Intercultural Trends, the new Observatory will provide evidence-based resources and materials for journalists and the media.

The Anna Lindh Foundation’s latest survey of more than 13,000 people across thirteen Euro- Mediterranean countries showed that the region is not a victim of a ‘clash of civilisations’, as is often reported, but rather a ‘clash of ignorances’ based on historical stereotypes.

Positive perceptions of the Mediterranean region outscore negative ones. Tolerance of those from different cultural backgrounds – on matters ranging from work contexts to marriage – exceeded 60% amongst those surveyed. The key qualities associated with defining the Mediterranean region for those questioned, are a shared history, shared heritage and a shared way of life – especially cuisine.

In terms of the efficiency of mechanisms to prevent and deal with conflicts, as well as radicalism in the region, 80% of respondents said education and youth programmes to foster a youth-led dialogue were important. Television was also reported to be the most trusted source of news across both European and Southern and Eastern Mediterranean countries.

With the survey revealing that levels of distrust are higher amongst those influenced by media, the new Media Observatory will look at issues such as

• Media mapping and research; capturing existing good practice on cross-cultural reporting to feed into training programmes for media professionals supported by the European Union and other regional actors.
• Engagement of Journalism Schools with media dialogue, media research and curriculum development
• Media/CSO dialogues including creating a free and equal space to discuss “hot issues” such as migration, cultural stereotyping, mobility, shrinking space for civil society, media freedoms and professionalism (including social media), terrorism and radicalisation.
• Rapid response media mechanism to respond to headline news with a cultural dimension by supplying experts who can act as spokespeople and provide analysis
• Policy dialogues with media executives to engage influential senior members of the media in trends analysis and implications for media policy.

The media programme is being developed by a consortium of partners including the Anna Lindh Foundation, the EBU, the Euro-Med Media Network and the Jordanian Media Institute.