MEDIA STRATEGY

  • OVERVIEW

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    EBU Members are facing a number of challenges related to changes in audience behaviour caused by the disruptive power of the Internet and the proliferation of connected devices.

    Against this backdrop, Online Media was created to provide new and relevant services aimed at helping Members to develop and pursue innovative strategies to increase audience reach online.

    We focus on the areas of cross platform content innovation, social media trends and reaching young audiences.

    We produce the EBU’s only in-house cross platform format, the EUROVISION DEBATE.

     

    Networking & Knowledge

    Key words: connection, discovery, promotion, best practice, social media trends

    The focus of our networking and knowledge exchanges is on identifying and sharing best practices around three key areas for audience growth:

    • How to connect with and engage citizens to create a two-way relationship;

    • How to package and distribute content online to facilitate discovery;

    • How to promote public service content online.

     

    Online Media manages five groups

    Cross Platform Steering Committee
    The Cross Platform Steering Committee provides advice and feedback on the unit’s activities, as well as helping to identify examples of innovation and efficiency for the Vision2020 best practices database. The Committee also acts as an editorial board for an annual Media Trends Conference. Contact: mullane@ebu.ch

    EUROVISION DEBATE Editorial Board
    The Editorial Board was originally set up to provide editorial advice guidance for the unit’s flagship production. Contact: mullane@ebu.ch

    Social Media Trends Group
    The social media trends group looks at how Members and other broadcasters integrate social media into traditional workflows and how they use the platforms and tools of social media to engage with their audiences. The group acts as an editorial board for an annual social media trends workshop. Contact: asseraf@ebu.ch

    Journalism and Radio News Sub Committee
    This group reports to the News Committee and maintains a close relationship with the Radio Committee. The Sub Committee acts as an editorial board for an annual Journalism and Radio News Conference. Contact: mullane@ebu.ch

    Access Services Group
    This group exchanges knowledge and best practice around access issues. Contact: rossignol@ebu.ch

     

    Selected Productions & Projects

    Key words: cross platform, dynamic journalism, social media trends, UGC, best practice, understanding audiences, engaging young audiences

    All of the unit’s activities are content driven and have evolved from the EBU's VISION2020 project, which offers guidance to public service broadcasters on how to adapt to the transformation underway in media in a way that serves their audiences best.

     

    >> EUROVISION DEBATE

    EUROVISION DEBATE is a groundbreaking, cross platform production. Work is already underway to identify themes and partners for the next EUROVISION DEBATE.

    Around 55 TV and 9 radio channels broadcast the first EUROVISION DEBATE live on 15 May 2014. A further 88 websites streamed the programme live. On social media, the event hashtag #TellEUROPE was mentioned more than 130,000 during the 90 minutes of the TV show.

     

    >> Dynamic Journalism & LSE Polis Fellowship

    Our focus is on working with Members to develop innovative ways to engage PSM audiences. Expert groups exchange knowledge and help us to identify and anticipate trends, and we also obtain studies and carry out original research through our developing partnerships with academic institutions and journalism festivals.

    We offer a one-month fellowship on a competitive basis at the journalism think tank of the London School of Economics, Polis. The fellowship is open to journalists who wish to carry out a short piece of original research into an aspect of contemporary news media practice.

    The subject must be related to contemporary broadcast and/or online news with a particular interest in how media change is impacting on editorial, ethical and political and aspects of journalism.

     

    >> Vision2020

    The VISION2020 project team has published a groundbreaking report about the huge challenges facing PSM over the next decade based on the input of more than 150 senior executives from Member organisations.

    It is the responsibility of the Online Media unit not only to ensure that the Vision2020 case studies and examples of best practices remain up-to-date, but also to lead the way by applying the Vision2020 recommendations to our own productions, projects and services.

  • IN BRIEF

    • Our expertise is in the areas of cross platform content innovation, social media trends and reaching young audiences:
    • Our objective is to help Members to develop and pursue innovative strategies to reach new audiences;
    • We are content driven;
    • We are building a new centre of learning and sharing;
    • The focus of our networking and knowledge exchanges is on audience growth;
    • We continue to develop relevant and attractive new services, including innovative exchanges, reflecting the need for continuous improvement and change;
    • We drive innovation in cooperation and collaboration with our Members.

     

    CONTACTS

    Mike Mullane
    Managing Editor
    +41 22 717 26 03

    Amélie Rossignol-Farjon
    Brand Manager
    +41 22 717 24 22

    Madiana Asseraf
    Social Media Manager
    +41 22 717 22 30

Latest Media Strategy News

21 May

Vision2020 Report: Now available as e-Report and free APP

The findings and recommendations of the EBU’s year-long VISION2020 investigation into the shifting public service media landscape is from today even more accessible to Members. Read more
16 May

EBU makes history with the EUROVISION DEBATE

The live broadcast last night in 28 countries of the EUROVISION DEBATE marked a seminal moment in political and audiovisual history, EBU President Jean-Paul Philippot said today. Read more
15 May

The EUROVISION DEBATE: A chance to #TellEUROPE

At 21:00 CET tonight the five candidates hoping to become the next European Commission President staked their claims to the EU’s top job, during the EUROVISION DEBATE, live from the hemicycle of the European Parliament, in Brussels. Read more
08 May

The EUROVISION DEBATE: one week until first TV face-off with all five European Commission Presidency candidates

All five candidates for the European Commission Presidency have confirmed their participation in the EUROVISION DEBATE, which will air live on primetime TV in around 30 countries on 15 May. Starting at... Read more

Media Strategy Events

18 - 19 Sep 2014

Radio News & Journalism Conference 2014

The conference will look at the role of public service broadcasters in a changing news market, with a special focus on understanding and engaging with audiences. Read more
Members only / SWR, Heinrich-Strobel-Haus, Hans-Bredow-Straße, 76530 Baden-Baden / Registration Deadline: 11 Sep 2014
28 Mar 2014

Polis Journalism Conference 2014

Transparency and Accountability is the theme for our annual international journalism conference. Read more
Open/Public / LSE New Academic Building, Lincolns Inn Fields, WC2A 2AE, London, U.K / Registration closed

ACADEMY PORTFOLIO

EUROVISION ACADEMY has developed 6 training portfolios to help media professionals tackle the constantly changing challenges of the media industry.

Read more

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