PRESS RELEASE published on 15 Aug 2012 • Department / Unit Communications Sports Rights

European public service broadcasters set a new personal best with record-breaking London 2012 output

Geneva, 15 August 2012 – Europe's public service broadcasters (PSBs) have shown they are still the best in the business by producing and delivering thousands of hours of flawless coverage of "the most watched Olympic Games in history".

These were also the most multiplatform Games yet, with the European Broadcasting Union's (EBU) Common Broadband Platform (CBP) www.eurovisionsports.tv posting record numbers of users.

While time zones are an important factor, credit goes to the seamless event production and coverage provided by EBU Members and other broadcasters, who agreed on a roster to share the workload.

As always, the overall coordination and management of production was the role of Olympic Broadcasting Services (OBS), which also assumes much of the production. But covering an event of this scale would be impossible without the support of public service broadcasters.

The breakdown for London 2012 was as follows:

EBU Members:

  • BBC (UK) Boxing; Rowing; Canoe/Kayak - Sprint; Tennis; Football
  • ERT (Greece) Weightlifting
  • NOS (Netherlands) Cycling - Road Race, Time Trial; Athletics - Walks/Marathon
  • STV (Slovakia) Hockey
  • SVT (Sweden) Athletics - Jumps
  • TVE (Spain) Canoe/Kayak - Slalom; Triathlon; Marathon; Aquatics - Swimming
  • VRT (Belgium) Cycling - BMX, Track, Mountain Bike
  • YLE (Finland) Opening/Closing Ceremonies; Athletics - Integrated, Track, Throws

         
EBU Associate Members:

  • CCTV (China) Modern Pentathlon; Badminton; Gymnastics; Table Tennis
  • Fuji TV (Japan) Judo
  • ICRT (Cuba) Volleyball


Host Broadcaster:

  • Olympic Broadcasting Services (OBS) Swimming; Diving; Synchronised Swimming;    Water Polo; Modern Pentathlon - Swimming; Basketball; Equestrian; Fencing; Handball; Sailing; Shooting; Beach Volleyball; Wrestling.

Record European viewing

Viewing figures outstripped those of previous Games, with EBU Members reaching much larger audiences for London 2012 than Beijing 2008.

The BBC's daily peak audience for the London 2012 Games surpassed the best day of its Beijing 2008 coverage. The BBC's top figure was 20 million for the men's 100 metres final; in Beijing the highest was 7.5 million.

In France, 34 million people watched at least an hour of the Games on France Télévisions' France 2, France 3, France 4 and France O. During the Opening Ceremony, France 2 took a 27.5 percent market share, its best for seven years, while the next day France 3 won a 19.7 percent share, its highest since 2008.

German EBU Member ZDF averaged 3.59 million viewers for its London 2012 coverage, a market share of 24.9 percent. Beijing 2008 drew an average audience of 1.81 million, or a share of 22.5 percent.

In Spain 5.68 million viewers, a 47.2 percent market share, tuned into RTVE for the men's basketball final between Spain and the USA.

Common Broadband Platform

Use of the EBU's live streaming platform, www.eurovisionsports.tv, which provided 47 live feeds from 42 EBU Members every day of the Games, more than doubled since Beijing.
The site provided 34 million streams over a total 6.7 million hours of playtime.

Other key figures:

  • Traffic peak of 2.67 million streams on Friday 3 August
  • Up to 590,000 unique viewers per day
  • Viewers watched up to 70 minutes per day
  • Watched in 82 territories across Europe and North Africa

EBU Director General Ingrid Deltenre said: "London 2012 has been a triumph for European public service broadcasters. The International Olympic Committee's primary broadcasting objective was to ensure as many viewers as possible were able to experience the Games, and the EBU is honoured to have been a part of meeting that objective."

 

Note to editors:

About the European Broadcasting Union (EBU) The EBU serves 74 Members in 56 countries in and around Europe. It represents  its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. For more information about the EBU: www.ebu.ch and www.eurovision.net/

 

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Europe's public service broadcasters (PSBs) have shown they are still the best in the business by producing and delivering thousands of hours of flawless coverage of "the most watched Olympic Games in history".

Press contact:
Ben Steward
EBU Communications Officer
steward@ebu.ch
Tel: +41.22.71.72.213
Mob: +41.79.244.65.35
Twitter: @EBU_Eurovision
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