EBU and ASO renew agreement to distribute La Vuelta a España
The European Broadcasting Union (EBU) and Amaury Sport Organisation (A.S.O.)/ Unipublic, have renewed an agreement on the terms for broadcasting the Spanish Vuelta for the next four years, from 2012 to 2015 inclusive.
EBU Communications Officer
Geneva, 16 February 2012 – The European Broadcasting Union (EBU) and Amaury Sport Organisation (A.S.O.)/ Unipublic, have renewed an agreement on the terms for broadcasting the Spanish Vuelta for the next four years, from 2012 to 2015 inclusive.
The Vuelta a España is a significant complement to the EBU's substantial cycling offer, and it will better enable broadcasters to develop more comprehensive cycling programmes.
TV coverage will be provided by Spanish EBU Member TVE, with which A.S.O./Unipublic renewed its agreements last year.
"This new contact is excellent news for the Vuelta, and for cycling in general, because EBU Members – which screen many other cycling events as well – offer consistent, comprehensive coverage throughout the season," said Yann Le Moenner, Director General of A.S.O.
"We are extremely pleased that the Vuelta has decided to continue its successful partnership with the EBU. This extended cooperation shows a shared belief in the importance of wide-reaching, free to air exposure for top cycling events such as the Vuelta a España," said Stefan Kuerten, EBU Director Sports & Business.
Javier Guillen, the Director of the Vuelta, said he was "particularly satisfied with the relationship between the Vuelta and EBU Member channels as they help to bring the event to fans all over Europe."
About the EBU:
* The EBU serves 85 national media organizations in 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. For more information about the EBU: www.ebu.ch
Amaury Sport Organisation (A.S.O.)
Amaury Sport Organisation is a company that owns, creates and organizes major international sports events. A.S.O., a subsidiary of Editions Philippe Amaury, organizes 250 competition days per year for 40 events, such as the Tour de France, the Dakar Rally, the Paris Marathon, the Alstom French Open golf tournament, the Sailing Tour de France. A.S.O. has in-house expertise in all the various sectors linked to organizing, marketing and media coverage of sports events. For more information: www.aso.fr
Unipublic is a subsidiary company of A.S.O. which organizes the Vuelta.
Amaury Sport Organisation
Tel. +33 1 41 33 15 35