EBU and ASO renew critérium du dauphiné agreement until 2015
The European Broadcasting Union (EBU) and Amaury Sport Organisation (ASO) have renewed their broadcasting agreement for the Critérium du Dauphiné, the next edition of which will be held from 2 to 9 June 2013.
NOTE TO EDITORS
Amaury Sport Organisation (A.S.O.)
Amaury Sport Organisation is a company that owns, creates and organizes major international sports events. A.S.O., a subsidiary of the Amaury Group, organizes 250 competition days per year for 40 events, such as the Tour de France, the Dakar Rally, the Paris Marathon, the Alstom French Open golf tournament and the Sailing Tour de France. A.S.O. has in-house expertise in all the various sectors linked to organizing, marketing and media coverage of sports events. For more information: www.aso.fr
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The agreement signed covers the three-year period 2013–2015, joining the Critérium du Dauphiné with the other cycling events organized by ASO – Tour de France; Paris-Roubaix; Liège-Bastogne-Liège: Flèche Wallonne; Paris-Tours; Paris-Nice; Critérium International and Tour de l’Avenir – for which the broadcasting agreement was renewed by the EBU last year.
France Télévisions will provide the international signal from the event that will be broadcast by a large number of major general-interest channels that are Members of the EBU, as well as by Eurosport.
EBU Director Sports & Business Stefan Kuerten said: “Cycling is an important element of our sports rights portfolio, and a sport that deserves maximum reach. It is deeply gratifying to have renewed this agreement, and to continue working with ASO, a key EBU partner.”
Yann Le Moenner, Director-General of Amaury Sport Organisation said: "Thanks to the EBU, the Critérium du Dauphiné, a veritable dress rehearsal for the Tour de France, will continue to enjoy widespread exposure throughout Europe, providing viewers with a foretaste of the major events in July."
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