Empowering Society: a declaration on the Core Values of Public Service Media
PSM VALUES RESOURCES
FOOD FOR THOUGHT
This is what we are. This is what we promise:
We aim to reach and offer our content to all segments of society, with no-one excluded. Everyone, everywhere.
We strongly underline the importance of sharing and expressing a plurality of views and ideas. We strive to create a public sphere, in which all citizens can form their own opinions and ideas. We are aiming for inclusion and social cohesion. We are multi-platform, sharing our content in all kinds of ways. We are accessible for everyone, without thresholds. We enable our audiences and each individual to engage and participate in a democratic society.
We want to be trusted programme-makers, trustworthy in all fictional and nonfictional progamming, in all genres and formats, from news to entertainment, from science to sport, from culture to education. We make our choices only in the interest of our audiences.
We strive to be completely impartial and independent from political, commercial and other influences and ideologies. Free to challenge the powerful, to test prevailing assumptions, and contribute to an informed citizenship. We want to be autonomous in all aspects within our remit such as programming, editorial decisionmaking, staffing. Our commitment to independence needs to be underpinned by safeguards in law, and our commitment to the safety of journalists needs to be underpinned in all our actions.
We act with high standards of integrity and professionalism and quality; we strive to create benchmarks within the media-industries. We foster our talent and train our staff. We want to empower, enable and enrich our audiences. We want our work to result in maximum participation and involvement.
We understand that our audiences are also participators in our activities, and even at times contributors of news and programming.
Our audiences consist of a diverse range of interest groups: differing generations, cultures, religions, majorities as well as minorities: so we strive to be diverse and pluralistic in the genres we are programming, the views we are expressing, and the people who work with us. We support and seek to give voice to a plurality of competing views – from those with different backgrounds, histories and stories. Conscious of the creative enrichment which can derive from co-existing diversities, we want to help build a more inclusive, less fragmented society.
We want to be open. We listen to our audiences and engage in a permanent and meaningful debate. We publish our editorial guidelines. We explain. We correct our mistakes. We strive to report on our policies, budgets, editorial choices. We are transparent and subject to constant public scrutiny. We want our audiences to understand the workings of our media-organisations. We strive to be efficient and managed according to the principles of good governance.
We want to enrich the media-environment of the countries and regions we work in. We strive to be a driving force of innovation and creativity. We aim at new formats, new technologies, new ways of connectivity with our audiences. We want to attract, retain and train our staff so that they can participate in and shape the digital future, serving our public.
This is what we will do
We do know that we have to make an ever-lasting effort, realising our Core Values. That we are a membership consisting of very different organisations, with different backgrounds, history, possibilities. But we want to live up to our commitments, knowing that our Core Values have to be accompanied by actions and behaviour. We are open for discussion. We will help each other to realise these promises, based upon the principles of solidarity within our union. We will permanently check and discuss progress and report on it, in an honest and self-critical way.
This is what we need
If we are to fulfil our commitment to the public in current times and current societies, we need accurate legislation, adequate and sustainable funding and professional governance to safeguard editorial independence and to ensure that we can perform according to the highest professional standards.